The Gage Team’s partnership with Sandhills Publishing (publishers of Truck Paper, TractorHouse, Machinery Trader, AuctionTime, Controller, RentalYard, and many others) gives you access to the best of both digital and print marketing. Reach different customers with one, integrated strategy: Some people love the feel of print, while others want everything on demand on their screen. With The Gage Team and Sandhills, you can reach all of your customers, all of the time.
Sandhills publications go where the readers are. The distribution model for these magazines is targeted and regional, which means that your advertising gets out in front of the people who are most likely to buy. This strategy works hand in hand with digital to reach customers wherever they are, whenever they need you.
Another major benefit of The Gage Team’s partnership with Sandhills is that you get access to helpful tools like Call Stats and Web Stats, which will help you measure the success of your marketing campaign across digital and print. Call Stats will tell you your total call count over a given time period, how long those calls were, where they came from geographically, and how many of them generated unique leads.
Web Stats gives you a detailed breakdown of total listing impressions, as well as how many people clicked on the listing to see more details on Sandhills websites. You’ll also get access to information on Quick Find views, lot number views, total visits, and instances where someone clicked on the phone number in an online listing to ask about an item.
Google Analytics monitors web traffic on your site. It tells you exactly where people came from, what they clicked on, and how long they were there. You know exactly what parts of your site are effective and what parts aren’t.